Music lovers: 1. Sarah Parker & Bryan O'Hanlon; 2. Niamh Shortt; 3. Janine Donnelly & Lauren Cox. (Pix. Mark Stedman / Photocall)
Bulmers is helping to bring free music to Waterford and has announced its latest foray into the live music arena with the launch of The Bulmers Live Music Trail, which will see bands perform, free of charge on the main Live stages, and also in pubs all over Waterford city, during The Tall Ships Races 2011.
To launch the Live Music Trail 2011 Choice Music Prize nominees and Waterford’s very own O Emperor performed two secret gigs, in two cities, on one day (HotPress described them as “lyrically excellent, sonically daring and in-your-face energetic”). O Emperor joined Bulmers and 150 guests for the first of the two live gigs at The South William pub in Dublin. The Déise lads then jumped ship for Waterford where they played for the home crowd at Geoff’s, which was packed to capacity.
O Emperor will line up alongside Bryan Ferry, The Waterboys and Sharon Shannon with guests Damien Dempsey and Dessie O’Halloran on the main Live stages at The Tall Ships Races Waterford, which will take place from 30th June – 3rd July 2011. There will also be a host of live pub entertainment on offer on the Bulmers Live Music Trail.