Friday, May 27, 2011

Disney Store opens

Childsplay: 1. Padraig Harrington with his wife Caroline and children Ciaran & Patrick; 2. Lorraine Keane and her daughters Romy & Emelia; (below) 3. Sharon Corr; 3. Babette & Lottie Ryan. (Pix. Maxwells)

Unlock your imagination…..the magic is finally here! The Walt Disney Company has officially unveiled its first ever Disney Store in Ireland with the opening of 60 Grafton Street, Dublin. As well as featuring exclusive Disney-branded merchandise, the store will bring to life Disney’s most beloved characters and stories, providing children with the best 30 minutes of their day.

A unique Opening Ceremony will take place every single day in the Store. One lucky child will be chosen each morning to take part in the Opening Ceremony and officially ‘Unlock Imagination’. A giant clock on the What’s New Board will count down to the opening moment by revealing 12 Disney characters.

A special appearance by Tinker Bell, spreading her magical pixie dust on the clock, will bring the Store to life as the child turns the key in the Imagination Lock and officially opens the Store. Every child who opens the Store will receive an exclusive gift – a scaled replica of the Imagination Key.

The new Store brings a sprinkling of pixie dust to the city of Dublin and promises to be a ‘must see’ experience for local and tourist shoppers alike.