Monday, May 09, 2011

Buy My Dress

Dress for Success: 1. Paula Finley & Trish Fallon; 2. Jenny Browne, Anne Marie Barden & Emily Barden; 3. Donna Byrne and Sile Seoige. (Pix. Brian McEvoy)

Sile Seoige officially launched the Buy My Dress campaign recently for Down Syndrome Centre. The fundraiser, supported by Kellogg’s Special K, has been expanded this year to eight centres countrywide.

Sile wore specially designed Buy My Dress / Kellogg’s Special K creation by Joanne Hynes at Dylan hotel and was joined by models who wore dresses donated by stars including Anne Doyle, Sinead Desmond and Imelda May.

Now in its third year , the Buy My dress campaign invites women to dig out any unwanted dresses hanging in wardrobes and donate them to the one-day, pop up sales taking place around the country. Visit for more information.