The month-long celebrations for Jack Daniel’s 157th birthday came to a climax with a rock ‘n’ roll style birthday party presided over by top 2FM DJ Cormac Battle. In fine rock and roll tradition, one lucky Jack Daniel’s fan was presented with the keys to a fantastic Harley Davidson motorbike, following promotions taking place this September in 60 venues nationwide.
Jack’s Birthday is celebrated throughout the entire month of September. Why? A town fire destroyed the courthouse records, including the birth certificate of one Mr Jack Daniel. Conflicting dates on Jack’s and his mother’s headstones have left his date of birth in question so he gets a whole month of birthday celebrations. But for a man as unique as Jack Daniel, one day just wouldn’t seem proper anyway!
Guests at the party were entertained by Ireland’s hottest act, DIRECTOR. Hailing from Dublin’s Northside, the meticulously crafted pop of this fantastic foursome is set to thrill the select audience of competition winners and invited guests. Snowball and Till the Morning Comes, selected from Jack Daniel’s nationwide JD SET series of gigs supported DIRECTOR, having been named Jack Daniel’s Hardest Working Bands. Now in its 5th year, the JD Set is all about encouraging, promoting and mentoring dedicated and ambitious hard working Irish bands and giving them a platform to perform around the country.
Commenting on the JD Birthday Celebrations, Noel John McLoughlin of Jack Daniel’s Ireland:
“Jack’s birthday is now a permanent fixture on Ireland’s rock ’n’ roll calendar. Jack Daniel’s has a hugely loyal fan base with a keen interest in live music – invitations to our annual Birthday Party are like gold dust. The party just gets bigger and better every year. The combination of great music, great drinks and a great Harley Davidson give-away makes for an electric atmosphere.”
