Friday, March 23, 2012

VW up!

Going up: 1. Kathryn Thomas; 2. Bressie. (Pix. Conor Healy)

Volkswagen Ireland launched its brand new city car, the Volkswagen up! And as part of the launch, Volkswagen up! will now sponsor RTÉ’s show ‘The Voice of Ireland’. Stars of the show Bressie, Brian Kennedy, Kian Egan and Sharon Corr took a break from their busy coaching schedules celebrate the launch and check out the new set of wheels.

The new Volkswagen up! has been shortlisted for European Car of the Year and has already stormed to the top of sales charts in its native Germany and now Irish buyers will get the chance to buy this deceptively spacious car over here.

The up! is a completely new design, offering maximum space on a minimal footprint, making it ideal for city driving. But just because it is small, it doesn’t mean that it doesn’t have VW famed solidity. The new up! is as beautifully engineered as the rest of the range.

Commenting on the launch, John Donegan, Sales and Marketing Director of Volkswagen Passenger cars said: “The Volkswagen up! is a perfect car for city living, and we’re delighted to partner with RTÉ’s ‘The Voice of Ireland’. It’s a great showcase for authentic Irish talent and, like many of the contestants on the show, the Volkswagen up! is set to be a rising star. We look forward to the live shows.”