Friday, March 16, 2012

CRY Pure Style lunch

Spring Style: 1. Pamela Flood with Deirdre Devaney; 2. Blondie Horan; 3. Cathy O’Connor and Darren Kennedy. (Pix. Arnotts)

Arnotts hosted its season fashion launch at the annual CRY Pure Style charity fashion lunch which took place in the Great Room of the Shelbourne Hotel with over 250 guests in attendance.

The afternoon began with a champagne reception, followed by a fashion show exclusively unveiling the Arnotts new Spring/Summer 2012 collections. Brands showcased included Badgley Mischka, Boutique by Jaeger, All Saints, Hudson, Paige, Tara Jarmon and Trina Turk.
Guests at the event included Pamela Flood who acted as MC for the afternoon, Arnotts Chairman Mark Schwartz, VIP editor Elaine Prendeville, TV presenter Darren Kennedy, Penny Dix from the ISPCC, Daisy Regan of Quintessentially Ireland and Rhona Teehan from Trocadero.

All proceeds will go directly to CRY, an Irish charity set up in 2002 to prevent Cardiac Risk in the Young. CRY aims to raise awareness of sudden cardiac death, provide counselling and support to families affected and to fundraise to give ongoing support to the CRYP Centre in Tallaght Hospital which offers cardiac screening and evaluation for families who have lost a young person or for a young person who may be experiencing symptoms.