Tuesday, December 20, 2011

Sky’s the Limit: 1. Eva Hogan; 2. Chris O’Dowd & Ashley Banjo; 3. Baz Ashmawy. (Pix. Kieran Harnett)

The Sky 1 HD Winter Showcase event took place at the Guinness Storehouse, highlighting the array of content viewers can expect to see over the coming months.

At the event Sky announced a brand new comedy commission, Moone Boy, from Chris O’Dowd (The I.T. Crowd, Bridesmaids). The six part series – adapted from O’Dowd’s own Little Crackers comedy short for Sky 1 HD last December - is currently in production in Boyle, Co. Roscommon and Dublin, and will be broadcast on Sky 1 HD next summer.

The series, following O’Dowd’s early years growing up in Boyle, will cement the promise to increase Sky’s investment in original home-grown content by over 50% in the next three years. By 2014, Sky expects to invest €700 million a year in UK and Irish programming across its portfolio of channels.

This commitment follows the success of home-grown content such as entertainment hits Got to Dance and A League of Their Own, dramas Mad Dogs and Strike Back and the Bafta-winning documentary Flying Monsters 3D.

Chris O’Dowd was in attendance at the event along with Sky 1’s Director Stuart Murphy and Head of Comedy Lucy Lumsden, Got To Dance judge Ashley Banjo, Siobhan O’Connor of 98, Dave Fanning and Baz Ashmawy.