Friday, September 23, 2011

MPW launches The Govenor

Yes Guv: 1. Geraldine Fitzpatrick and Marco Pierre White; 2. Katherine Lynch & Virginia Macari; 3. Alex Hatton & Caroline Eivers. (Pix. Brian McEvoy)

World renowned Michelin star chef, Marco Pierre White has added another venture to his business portfolio. The boisterous chef was in situ at his eponymous Dawson Street restaurant to launch his new ale. Produced in conjunction with the family owned brewery JW Lees in Middleton, England, the beer has been designed to complement a traditional hearty meal while promising drinkers a taste of wholesomeness.

Called ‘The Governor’, the beer is named after his family’s loyal greyhound that won 28 of his 32 races and broke track records at Halifax, Keighley and Pontefract. From the age of six Marco would accompany his father Frank three nights a week to greyhound stadiums and the sights and sounds have remained with him.

The beer is a light, refreshing amber coloured ale, packed with hops and a fruity/oaty aroma with a full bodied finish. The theory behind the beer is that, throughout history, British and Irish food has been eaten alongside beer and not wine. The Governor was blended to make the perfect accompaniment to many classics such as fish and chips and game pie.

Marco however admits: “The motive for launching The Governor is purely romantic; I wanted a beer that was enjoyable to drink, both with good food and on its own. Every bloke wants their own beer; it’s every man’s dream”

Geraldine Fitzpatrick hosted the launch, and with a fantastic party atmosphere it’s no wonder that Dublin foodies are buzzing about this new project. Among those MPW fans and patrons at the event were comedienne Katherine Lynch and her producer Warren Meyler, model Louise Johnston, Richie Stokes, Ty Richardson and Virginia Macari along with Ben Bringer and Wayne Cronin, stylist Maria Fusco and Social & Personal’s Richard Kavanagh.