Wednesday, October 16, 2013


Perfect Scents: 1. DJ Gile Murphy and Avila Lipsett; 2. Maria Fusco; 3. Marija Aslimoska and Anne Marie O'Connor. (Pix. Conor McCabe)

Parfumarija (pronounced ‘perfume-maria’) Ireland’s first niche perfume boutique dedicated to exclusive perfume and colognes opened in the Westbury Mall last week. The brainchild of perfumer Marija Aslimoska, and her husband Brendan Coyle, Parfumarija has been created to be the home of rare scents in Dublin; stocking different and special fragrances for men and women, made by some of the world’s top perfumers.

There is also nu_be, a collection of five creative but simple fragrances for men and women, oozing crisp Italian coolness; and The Different Company, a leading name in haute parfumerie, founded by Jean-Claude Ellena, in house perfumer of Hermes, with celebrated perfume bottle designer, Thierry De Baschmakoff.

Other Parfumarija collections selected for their adventurous spirit and unconventional approach include  Ys-Uzac, a Swiss niche perfume brand by perfumer Vincent Micotti; and Agonist, a Swedish range with six unisex perfumes, each characterised by a finely balanced combination of natural fragrances.

Perfumer Marija Aslimoska was classically trained in Grasse, the historic home of perfume in the South of France, and has been described as an exciting fresh talent in the creation and selection of scents.  Marija’s ambition is to change the way Irish people perceive fragrance, taking individuals on a journey of discovery into niche perfume, she says.