Tuesday, August 27, 2013

DFF 13

Fashion Fit: 1. Anne Marie O'Connor and Darren Kennedy; 2. Aoibhin Garrihy and Aoibheann McCaul. (Pix. Samsung)

TV presenter and style icon Laura Whitmore jetted in to Dublin city centre to officially launch this year’s Dublin Fashion Festival in association with Samsung.   Organised by DublinTown.ie, the fashion festival will run next week, from the 5th to the 8th of September. 

As this year’s official face of the festival, Laura Whitmore will return to Dublin town in September to take part in the packed DFF programme, which will unite fabulous fashionistas, chic city-slickers, and an eclectic mix of fashion retailers under the DFF umbrella – with more events, more participants, more special offers, live fashion events and in-store activities than ever before!

DFF in association with Samsung aims to put the fun and theatre back into shopping and socialising in the city centre by offering daytime catwalk shows, fashion parades and tailored events in bars, restaurants and special venues.  The festival will return to Dublin’s streets from Thursday the 5th to Sunday the 8th of September and will bring together over 100 retailers, including the city’s nine flagship retail stores - Brown Thomas, Stephen’s Green SC, Powerscourt Townhouse Centre, Arnotts, Clery’s, Ilac SC (incl. Debenhams), Jervis SC, Marks & Spencer, and Penneys.

One of the festival highlights last year, the Creative Quarter Fashion Show, will return again this year and feature the very best of Irish designers, vintage and one-off fashion pieces sourced from the Creative Quarter area (Clarendon Street to South Great Georges Street).  New this year is the Young Designer Fashion Event – a convention and competition which will celebrate the best in young Irish design.

Keep an eye out for show-stopping fashion moments – from spontaneous Fashmobs to a full sized Samsung ‘selfie’ photo-booth and roving DFF style teams making Dublin even more beautiful.  A new feature this year will see the Samsung DFF Beauty Bus  touring the city, decked out in latest mobile devices and notebooks – shoppers can stay connected in style while the on-board DFF beauty team offer makeovers, hair styling and goodie bags.