Tuesday, August 13, 2013

Blue in the Face

Smurfs: 1. Kelly O'Reilly; 2. Alison Canavan and son James; 3. Aisling Hall pictured with Katie Grace. (Pix. BME)

Over 160 worldwide premieres of the new Smurfs 2 movie took place on Super Smurfs Sunday in celebration of the release of the family movie.

In Dublin, ODEON Point Village was awash with blue for the arrival of Papa Smurf and Smurfette, with proceeds of ticket sales going to Variety, the Children’s charity.  ODEON Cinemas has recently partnered with Variety and is now as the movie theatres nominated charity.

Entertainment included everything from face painting and Smurfs music to a meet and great with the Smurfs characters themselves.

Through this series of special screenings, over 11,000 feet of blue carpet was rolled out in American and international markets, a giant inflatable Smurf was on display outside ODEON Cinema for the day along with a Smurfs car that was brought in specially for the occasion.