Thursday, June 06, 2013

Turn up the Volume

Great Hair: 1. Jake Davis and Cheryl Armstrong; 2. Sarah Reiter; 3. Ciara and Shaunagh Cummins. (Pix. KH)

To celebrate John Frieda's 25th anniversary and the relaunch of its Luxurious Volume range, the salon's senior stylist Jake Davis flew in from London for an event at The Morrison. Guests included over 40 of Dublin's most stylish beauty bloggers and media, who enjoyed canapés, champagne and delicious macaroons in the recently refurbished designer hotel.

JakeDavis demonstrated the new Luxurious Volume range and introduced the brand new 'Fine to Full Blow Out Spray' to guests who watched in amazement as he transformed a model's hair with the products live on stage.  Guests included Rebecca McKnight and Grace O'Reilly, Ranau VonMeding and Elaine Hession.