BooHoo: 1. Louise McDertmott and Glenda Gilson; 2. Model Clara McSweeney; 3. Fiona Kelly and Caroline Weir. (Pix. BME)
The sun shone brightly for the launch of the boohoo.com Summer 13 collection in Dublin. Models Thalia Heffernan and Clara McSweeney kicked off the event at the penthouse of the Morgan Hotel with a range of vintage inspired dresses in sugary pastel shades of mink, peach and nude.
Among those at the event were Emily O’Donnell who got into the boohoo #GlobalStyler vibe, Dr. Eva Orsmond and stylists Brendan Marc Scully and Cathy O’Connor. TV presenter Glenda Gilson and blogger Rosemary MacCabe both chose their favourite boohoo pieces from their wardrobes to wear for the occasion.
The collections included super feminine shapes in glistening metallic fabrics and embellished with sequin details creating a perfect Summer occasion look, taking inspiration from Oscar de la Renta.