Monday, August 06, 2012

La vie est Belle

Belle Epoque: 1. Darren Kennedy; 2. Astrid Brennan; 3. Aibheann McCaul. (Pix. Brian McEvoy)

Ireland’s beauty experts gathered excitedly at the very exclusive National Gallery of Ireland’s No 5. South Leinster Street where Lancôme celebrated the launch of La vie est Belle (Life is Wonderful) its newest feminine fragrance.  

Welcomed by L’Oreal Luxe Ireland’s Róisín Tierney-Crowe and hosted by television presenter Darren Kennedy, perfumer Anne Filpo flew into Dublin for the day to explain how La Vie Est Belle was created by her and two other leading French perfumers Olivier Bolge and Dominique Ropion.

Ireland’s leading ladies were out in force including Alison Canavan who chatted to model Sarah Tansey.  PR Norman Pratt and Avril Collins spoke about Avril’s new top job in the UK with fellow publicist Astrid Brennan while singer and actress Maria Tecce, Carmel Breheny and Laura Beatty also enjoyed the party.

A fragrance infused with meaning, with both a conscience and a soul. “La vie est belle” exudes the simplicity of truth and sincerity, just like quintessentially French beauty; that famous, radiant “je ne sais quoi” that goes beyond beauty, all contained within a heart shaped bottle.

The exquisite, chandelier dripping setting of No. 5 South Leinster Street perfectly reflected the TV campaign, which was unveiled to the exclusive Irish audience for the first time. Directed by Tarsem Singh and filmed in Los Angeles in the legendary Universal Studios it depicts a soirée like no other.