Tuesday, June 28, 2011

The White Door

All White: 1. Daniel Holfeld & Roz Purcell; 2. Mo Kelly; 3. Sinead Desmond & Jacqueline Honer-O’Sullivan. (Pix. Leon Farrell / Photocall)

The White Door, a designer boutique concept store, is the newest addition to Exchequer Street, one of Dublin’s most exciting shopping districts in the heart of Dublin city. The opening party was well attended by a host of well known names such as Sinead Desmond, Maria Fusco, Dawn Fitzgerald and PJ Gibbons.

Spread over two floors, the interior of the store echoes the retro-chic look of New York boutiques with exposed brickwork and a custom-made mirrored mosaic ceiling in the make-up room. The brain child of Jacqueline Honer-Sullivan, the shop takes its inspiration from designer boutique stores but is presented as a whole new concept.

The White Door sells a wide range of clothing, dresses, jeans, bags, jewellery, skincare, homeware, children’s toys and the fabulous ZORINA cosmetics…the makeup for everyone!, and stocks a myriad of premium brands such as Tadashi Shoji, Elisa Cavaletti, Joanne Hynes, Heidi Higgins, Elly Itali, Carol Shaw, Nougat London, Jellycat and many more.

It is also the exclusive stockist of famed American brand Hello! SkinnyJeans – the miracle jeans that will sculpt and enfold, creating a shapely silhouette.

To celebrate the launch of the new flagship store, Jackie has initiated “The White Door Red Umbrella in aid of Childline”, with 100% of the proceeds from sales of the Red Umbrellas going to Childline.

“Just as the Red Umbrella protects us from rain, donations will help protect Children from harm!” says Jacqui. The new store will be instantly recognisable by a bright red umbrella installation that will be seen from either end of Exchequer Street.