Monday, June 27, 2011

Upwardly Mobile

Tech Savvy: 1. Jacques Malone & Nicola Watkins; 2. Gerry Proctor; 3. Gillian Verrecchia.

(Pix. Sony Ericsson Xperia X10)

Whenever Sony Ericsson has an announcement to make the gadget geeks tune in and listen. The tech firms annual summer BBQ is always well attended and the product news eagerly awaited. This year the venue was Ocean bar in the Millennium Tower on Grand Canal Dock. Once a shining light in the Celtic Tiger sky, the place is a bit rough around the edges now but still maintains a place on the social radar, thanks in part to its enviable location.

Nevertheless the crowd was not there to take in the view but rather to learn of the latest developments from the Sony Ericsson labs. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia line of the ‘most entertaining smartphones’ in the mobile handset industry.

Marketing boss Russell Keating showed off mobiles such as the Xperia arc; Xperia PLAY and Xperia neo, as well as latest versions of Xperia Mini and Mini-Pro. Other things to look forward to include voice clarification technology, new generation Walkman products and future developments with the Android platform.

Also this year Sony Ericsson will celebrate its 10th year as a joint venture between Sony Corporation and Ericsson. Among the guests were Pat Kenny, Trish Murphy of Hot Press, Sean Munsanje, Jenny Cullen of Marketing Magazine and rugby pundit George Hook.