At the Biotherm party...1. Michelle Devine and Jean Pierre Charriton; 2. Biotherm takes over the Morrison; 3. Anne Boylan and Trevor Tye; 4. Andrea Hobson, Margaret Connolly and Karen Nason; 5. Roger and Barbara O'Connell with Lucien Aubert; 6. Lou Conlon and Kate McDonald.
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The Morrison Hotel was the location for a very special launch recently. Guests were invited to “step into a world of freshness, purity and naturality”, as the world famous beauty brand Biotherm was launched on the Irish market.
Leader in the men’s skin care market and number 8 worldwide in the total skin care market, Biotherm will initially be available exclusively in Debenhams but will open a further 24 counters in Ireland from July onwards with 30 planned openings in 2009.
The story of Biotherm began in 1952, where it ushered a new era in skin care with a unique positioning based on the expertise of biologists (Bio) and combined it with the unique, revolutionary efficacy of an exclusive ingredient originating in mineral springs (Therm). Purchased by L’Oréal in 1970, the brand is present in nearly 70 countries and occupies the number 1 position in total skin care in Germany, Spain, Austria and the Netherlands. And soon Ireland too, I’ll wager.
More than being just a skincare brand, Biotherm is the manifestation of a new mind and lifestyle. The range offered will include natural skincare products for men and women, to encompass all ages, skin types and lifestyles. Reflecting this ethos the Gallery at the Morrison was transformed into a haven of calm and tranquillity on the evening with guests such as Barry Meegan and Anna Lavery, Leanne de Cerbo, Triona McCarthy and Hugh Hanley enjoying the hospitality of Jean Pierre Charriton and Trevor Tye of L’Oréal.
