Wednesday, November 28, 2012
This is Beer
Beer here: 1. Matty O’Gorman and Lucy Deane; 2. Blathnaid McKenna; 3. Sarah Williams and Neil Fletcher. (Pix. Kieran Harnett)
Despite the fact that over 40,000 beers from around the world are produced using just four natural ingredients – hops, barley, water and yeast - 25% of Irish consumers still believe the beer brewing process involves chemicals, according to a survey conducted by ThisIsBeer.ie.
With just 10% of those surveyed believing that beer is produced naturally, ThisIsBeer.ie hosted a series of events in November, designed to celebrate beer’s four natural ingredients and challenge misconceptions around one of the nation’s favourite beverages!
Dublin natives were in for a treat for the senses as ThisIsBeer.ie hosted multi-sensory beer tasting experiences at 4 Dame Lane. Beer aficionados and novices alike were invited to the multi-sensory beer tasting experiences where ThisIsBeer.ie’s internationally renowned experts Marc Stroobandt and Fiona Smith brought to life beer’s completely natural brewing process and excited the senses, flavour-matching a range of beers with different foods.