Wednesday, April 18, 2012

Simone Rocha

Coolest: 1. Katie Canavan & Sarah Rickard; 2. Emma Waldron; Angela Scanlan & Simone Rocha. (Pix. Brian McEvoy)

West Coast cooler know how to throw a party…the truly decadent City Hall was as you have never seen it before….transformed into a cool, understated room fit for Dublin’s style kings & queens who turned out in force to see Simone Rocha’s inaugural collaboration with the brand.

Inspired by Simone’s S/S 12 collection the limited edition designs reflect her fascination with fabrication and texture creating a fresh femininity. Simone’s S/S 12 collection is a mix of transparent textiles encasing panels of lace and pieces of vintage embroideries which has been wrapped onto the West Coast Cooler limited edition designed bottle.

Speaking on the launch of her inaugural collaboration, she said, “I am looking forward to the West Coast Cooler launch and am very happy to have designed a limited edition bottle inspired by my S/S12 collection, hopefully it will be an evening everyone involved can enjoy!'

Simone’s collections have generated great press recognition including the January cover of ELLE featuring Lady Gaga in Simone’s green tulle dress to Dazed & Confused and i-D magazine. The Simone Rocha collection is stocked in some of the world’s most prestigious stores. Last September saw Simonelaunch a capsule collection for Top Shop, Simone presented her S/S 12 collection as a solo catwalk show during London Fashion Week.