The Sundance Film Festival launched last weekend and takes place until the end of January in Utah in the US. 2012 marks the first year that Grey Goose has been an official partner of Sundance, one of the most high profile film events in the world. To celebrate the association, Grey Goose opened the Grey Goose Blue Door.
Over five nights the Grey Goose Blue Door pop-up club hosted a series of premiere parties for movies being screened at the festival. Guests in attendance included Ireland’s very own Cillian Murphy, whose new film Red Lights also starring Robert De Niro, Sigourney Weaver and Elizabeth Olsen was shown at the Grey Goose Blue Door. Also in attendance was Eve Hewson (pictured, left with sean Penn), daughter of Bono and Ali Hewson, who stars along Sean Penn in This Must be the Place, which also premiered at the festival.