Wednesday, December 01, 2010

Let's Do This Again



Snapped: 1. Aoife Cogan; 2. Jenny Kiernan, Leighton Wall and Grainne Wafer; 3. Jenny Lee Masterson. (Pix. Kieran Harnett)


To Fade Street and the No Name bar where Baileys launched the ‘Let’s Do This Again’ campaign. The iconic Irish brand has partnered with one of the world’s greatest (and original) supermodels, Helena Christensen, to capture photography of a day in her life and inspire people to share their moments enjoying Baileys with friends and upload them onto the Facebook page www.facebook.com/Baileys from now until the 16th December.

Guests including Jenny Lee Masterson, Aoiffe Madden, Dearbhla Lennon and Aoife Cogan enjoyed an exclusive look at Helena Christensen’s never-seen before collection of photographs for the campaign, which show a day in her life, hanging out with her close friends at her upstate New York home. DJ Alex Donald provided a backdrop of funky NYC style beats whilst the guests enjoyed yummy Baileys cocktails and got into the festive feeling.