Tuesday, April 13, 2010

Sony Ericsson XPERIA X10



Launch of XPERIA X10: 1. Pat Kenny & Deborah Rowan; 2. Aideen Chambers & Louise McNamara; 3. Brian Ormond & Pippa O’Connor.


Sony Ericsson revealed its new flagship XPERIA X10 mobile at a party at exclusive The Indigo Lounge at The O2 recently. The first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment, the Xperia X10 will be available in O2 and Carphone Warehouse stores nationwide this week.

The event, hosted by Patrick Hughes, attracted a number of tech fans and Sony Ericsson devotees alike. Among the guests were TV legend Pat Kenny, Pippa O’Connor and Brian Ormond, Tristan Wheeler and Tara Doyle, Adrian Weckler and Fergal Breen.

Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA X10 introduces a new UX platform that will evolve across the product portfolio and expand over time, continuously introducing new features and capabilities.

Introducing signature applications like Mediascape and Timescape, the XPERIA X10 lets consumers organise everything in their phone in an intuitive way, while the Android Market store contains thousands of user applications.

The smart phone will also feature O2 TV so users will be able to keep up to date with the latest sports action as it happens on Sky Sports, or catch the latest news as it breaks on RTÉ or Sky News. The Sky News & Sports package which normally costs €5.98 per month will be offered as a FREE option to O2 customers who purchase the new X10.