Friday, August 28, 2009

Being Prudent


At the Prudence awards were: 1. Carina Corbett & Annmarie O’Connor; 2. Romy Carroll & Aideen Lernihan; 3. Rachel Kavanagh & Kerrie Cheung. Pics. Paul Sherwood.


Prudence Magazine was somewhat ahead of its time when it launched five years ago, pushing a lifestyle philosophy that’s all about living life rich without breaking the budget. If only we’d all had that foresight.

In a recession that ethos is more important than ever, so when Prudence decided to launch the Best Buy Beauty Awards the Pru team were determined to make sure that they’d differ from any other beauty gongs. Forget posh purchases that are more about packaging than performance, and say hello to prudent picks that very definitely pass muster.

Hundreds of products from more than 80 brands were under scrutiny from a judging panel that included Xposé presenter Lisa Cannon, dermatologist Dr Katherine Mulrooney and beauty expert Laura Bermingham.

The winners were announced to a captive audience at an event at Dublin’s Radisson Blu Royal Hotel this week. Check out the winners in the current issue.