At 'Look the Business' were: 1. Izabela Chudzicka & Nicola McCombie; 2. Carolan Lennon of Vodafone & Jane McDonnell of The Gloss; 3. Jennifer Weiner of Brown Thomas; 4. Audrey Buckley & Fiona McKeon; 5. Carolina Sturlese; 6. Ruth O'Byrnes.
Over 500 of Ireland’s leading business women gathered at The Mansion House for another sell out event, created by The Gloss Magazine. ‘Look The Business’ which was hosted in association with Vodafone, was designed to provide a showcase for shorthand fashion and beauty trends for style-conscious, but time-poor working women.
‘Look The Business’ combined a lavish catwalk show (with fashion from Brown Thomas presented by personal shopping director, New Yorker, Jennifer Weiner) and champagne supper followed by the first ever beauty buffet, when guests got to sample products and receive expert advice from ten international Estée Lauder make-up artists led by The Gloss Magazine’s Creative Artist Christine Lucignano. Among the guests were Rosanna Davison and Katie Jane Goldin, Roisin Tierney - Crowe, Karen Koster, Marisa Mackle and Aoife O'Reilly.
Speaking at ‘Look The Business’, Publisher of The Gloss Magazine, Jane Mc Donnell said, “How you dress causes assumptions to be made about your skills, your ability, your affiliations, your ambitions. The reality is that in this fast-paced world, impressions still count.
"Lots of us are stuck in the dark suit world, the uniform women adopted back in the 70s, when women sought equal status in the workplace. But, women have proved themselves in business over the last 30 years and we don’t need a boring suit that erases all feminine characteristics to be our fallback position when we look in the wardrobe.
"We spend a lot of time in our work clothes; we need to love them a little more than we currently do. We should regard shopping for a work wardrobe as an enjoyable event rather than a chore, undertaken under pressure – pressure for time, pressure to know what to buy. Imagine feelings of pleasure, not dread when you scan your wardrobe in the morning ... After tonight, no more dread."
