Friday, February 22, 2008

HoF SS08

House of Fraser launched its Spring/Summer 2008 collections and celebrated its third Birthday in Ireland with a glamorous party in Temple bar. The Button Factory was transformed for the night into an homage to the legendary nightclub “Studio 54”. From oversized glitter disco balls outside on the street, to the black carpet, Roller-skate dancers and the now infamous red robes that barred entry to anyone not deemed stylish enough by the strict studio 54 door policy.

Guests were treated on the evening to delicious gourmet bites and Xrated fusion liqueur cocktails and Coors light Beer. The button factory was transformed with disco balls and white fur seating, giving the venue a true Studio 54 feel. Entertainment and surprises were the order of the evening with roller-skate dancers and an aerial acrobat kicking off the Fashion show which pounded with a vibrant and edgy take on this seasons trends.

Studio 54 and the unique style of Bianca Jagger one of the most glamorous icons of the 70’s, strongly influenced House of Fraser’s spring/summer 2008 collections modern take for this summer on the decadent lifestyle. With scenes form the fashion show following the elite from Paris (Parisian chic) to St Tropez and Marrakesh. The essence of these locations was translated into House of Fraser’s Spring/summer 2008 fashion show. The finale of the show was all about Linea and light as air evening dresses inspired by the infamous nightclub ‘Studio 54’. Joyce looked statuesque wearing a beautiful white grosgrain satin Bianca Jagger inspired suit. Rosanna Davidson wore a show stopping Fuchsia Grecian style gown by Linea.

On the evening it felt like Dublin’s fashion and social elite had come home to their very own “Studio 54” in Temple bar. Guests included the glitterati from TV and film including Bill Hughes, Mary Kennedy and the TV3 lovelies Aisling O’Loughlin and Sinead Desmond. There was no shortage of gorgeous glamorous ladies such as Roz and Avila Lipsett, Zoe Clarke, Rosanna Davidson and Glenda Gilson who all added high octane glamour to the evening. Alan Hughes, Irish Rugby’s Peter Stringer and Gary Kavanagh from Peter Mark were also spotted mingling in the crowds.