The hottest fashion event of the year ‘Look the Business’ took place in Dublin’s Mansion House on Wednesday 24th October 2007. Hosted by The Gloss Magazine in partnership with Vodafone, and with standing room only, this sell-out catwalk show was attended by over 530 top female business leaders. Guests who were lucky enough to get a ticket were treated to an evening of fashion and inspiration with advice on how to turn high fashion trends into real life work chic.
For the first time ever in Ireland, top designers & retailers including Brown Thomas, Prada, Armani, Hermes, DKNY, Theory, Hugo Boss, Quin & Donnelly, Helen McAlinden, Avoca Anthology and Marks & Spencer came together to offer women, working-wardrobe solutions, acknowledging that working roles require different approaches.
Former Fashion Editor of American Vogue and Glamour Magazine and now trend expert for Theory, Silvia Sitar outlined some of the key catwalk trends and how these could be incorporated into a work wardrobe to give it that edge. She aaid “To optimise the little bit of time each of you has to get ready, you need to assemble a wardrobe that is classic at its core but versatile with its statement pieces; be it chiffon blouse, opaque tights, oversized tote, a leather glove or a waist cinching belt”.
As well as enjoying a Moet & Chandon champagne and IDOL vodka reception, guests left the show with a Gloss goodie bag, which included gifts from Marks & Spencer, Helen McAlinden and Smashbox Cosmetics and Vodafone presented each guest with a sleek black V226 mobile.
