Thursday, April 05, 2007

VIP Peter Mark Style Awards

The red carpet was rolled out at the newly opened (and very impressive) Shelbourne Hotel for one of the social highlights of the year. Outside it was a miserable wet evening as the doormen ran with umbrellas to and from the line of black chauffeur driven cars which snaked around the corner from Kildare Street.


Inside, the glamour stakes were high as the beautiful people, all in their finery, milled about the marble foyer. The twinkle of bling, the warm glow of a tropical tan, the click clack of Christian Louboutins. Further in there was more click clacking, but this time it was the unmistakable sound of the paparazzi, shouting names, trying to get the best shot, straining at the velvet cord that kept them at bay.

Welcome to the VIP Peter Mark Style Awards!

This is the night that began months ago in the pages of VIP magazine when the 20-strong shortlist of the most stylish ladies in Ireland was announced. Since then thousands of readers voted for their favourite, with some of the nominees mounting their own personal campaigns to secure the coveted title of Most Stylish Woman of the Year.


All 20 nominees short-listed for the Award attended and looked amazing - Miriam Ahern, Rachel Allen, Claire Byrne, Valerie Craughwell, Rosanna Davison, Lisa Fitzpatrick, Glenda Gilson, Celia Holman Lee, Rachel Kavanagh, Lorraine Keane, Mary Kennedy, Karen Koster, Caroline Morahan, Jenny McCarthy, Blathnaid Ni Chofaigh, Andrea Roche, Annette Rocca, Grainne Seoige, Kathryn Thomas and Laura Woods.


At the Bollinger champagne reception the clinking of glasses, the mwah-mwahs of air kisses and the peals of laughter added to the tremendous air of excitement as the 280 guests mingled before enjoying a sumptuous 5- course dinner with Torres wines. As we entered the Shelbourne's Great Room we were astounded by the spectacular floral and crystal display, designed specially for the evening by Appassionata Flowers. Hosts for the evening Emer O’Reilly – Hyland and Michael O’Doherty kept the evening going with their banter and witty one-liners, much to everyone’s amusement.


Some of the TV stars in attendance included Pamela Flood, Anne Doyle and Eileen Dunne from RTE; Lisa Burke from Sky News; Channel 6 beauties Michelle Doherty and Jenny Buckley, TG4’s Sinead Ní Loidean, Sorcha Ní Cheide and Aine Ní Dhroighnean, TV3’s Colette Fitzpatrick, Elaine Crowley, Martin King and Laura Bermingham, to name but a few.


Caroline Morahan won the much anticipated accolade of Best Dressed on the night, which was voted by the guests. She looked stunning in a gown from Cathy de Stafford and was surprised and delighted to have won.


Other guests attending included top models Roz Lispett, Aoife Cogan and Miss Ireland Sarah Morrissey, along with Clodagh Hopkins, Vivienne Connolly, Niall McCrudden, Triona McCarthy and Leyton Denny, Mark Kershaw and Katy French, Stephen Kelly and Sandra Byrne and Gail and Hazel Kaneswaren (who are both expecting babies this summer). Peter Mark boss Barry Dempsey and the Keaveney family chatted to the many guests, most of whom are their customers!


There could only be one winner though and it was the beautiful Lisa Fitzpatrick, who was there with her husband Paul. She dazzled on the night with a sequined marine blue long dress form Lara in Dame Lane which was topped off with diamonds from Paul Sheeran jewellers. A stylist on Ireland AM and for The Gerry Ryan Show, Lisa (who really is one of the nicest people you could ever meet) also runs her own image consultancy business.


She walked away with the stunning award, designed by Louise Kennedy for Tipperary Crystal, to great cheers from all the guests. She also won Peter Mark hair care for a year, €1,000 worth of customised Lancôme products and a sumptuous weekend for two at the Penthouse in Aghadoe Heights Hotel, Killarney.


After the excitement most people continued on to Renards where the unofficial after party continued and the post match style analysis took place. Each year the VIP Style Awards goes from strength to strength (it started as a lunch event) and is now a firm favorite in the ever expanding social calendar.


Plans, I’m sure, are afoot for next year.