Social Dublin

Keeping abreast of the latest fashion trends, as I like to do, I ventured out to the Pepe store in Dundrum yesterday. Their latest campaign shoot features Sienna Miller, who will be the face of Pepe for the next two years. The campaign, which also stars male model J.R. Gallison, was beautifully captured by photographer Mikael Jansson and shot on location at Paradise Cove in Malibu.

Vibrant, summery colours feature heavily throughout for girls, with fitted skirts and dresses accompanied by boho style white tops. Casual, deconstructed blazers are perfect for louche boys who secretly care. As always, Pepe come to the fore with their great selection of jeanswear.

Anyhoo, while I was there I bumped into two of Ireland’s top TV totty. Recently voted the most stylish woman in the country, the gorgeous Pamela Flood was looking fresh and relaxed, despite her hectic schedule. Ireland AM presenter Maura Derrane was seeking opinions on her purchases, though she needn’t have bothered. She looked great.

Both girls were abuzz about this weekend’s Smart Telecom TV Now Awards which will be hosted on Saturday night in the Mansion House. It’s the second glitzy event within a month courtesy of publisher Michael O’Doherty. Ambassador you are spoiling us.

Being diplomatic, as I am, I didn’t dare mention the fact that the two girls are pitted against each other in two categories, Best TV Show and Best Female TV Presenter.

May the best woman win.