Fashion Fest Fit: 1. Michelle Doherty and Brendan Courtney; 2. Shane Gillen and Amanda Byram. (Pix. Richie Stokes)
The stunning banking hall of the
Westin Hotel was the perfect backdrop to celebrate the launch of the Dublin Fashion Festival (DFF), which
takes place from 6th to 9th
September 2012. The event was hosted by this year’s face of the
festival, the beautiful Amanda Byram,
and saw guests treated to drinks reception courtesy of the world’s most
fashionable beer, Peroni.
The highlight of
the evening was the fashion show styled by 1st Option’s Jules Fallon and MC’d by Amanda, which gave guests a taste of
what’s to come over the course of the festival. One lucky guest also walked away
with a €1,000 shopping spree.
DFF
was created to celebrate all that is great about fashion in Dublin city,
covering everything from high street chains to boutiques to Irish design, right
down to the best places to eat, drink and chill out post-shopping spree. As
this year’s official face of the festival, Amanda will return to Dublin town in
September to take part in the packed DFF programme which includes on-street fashion shows across the
city, in-store events and the
chance to get a start on your Autumn Winter wardrobe.