At the Brylcreem Head event: 1. Liam Hunter & Cathy Broughan; 2. Michelle Doherty & Craig Ronaldson; 3. Fiona Roche & Romy Carroll. (Pix. Richie Stokes)
The results are in, the people of Ireland have spoken and Brylcreem has finally unveiled Ireland's best groomed man (or 'Brylcreem Head' as he’s now, unfortunately, known).
As part of a brand reinvigoration Brylcreem hair product launched its search for Ireland's most groomed man in December last and a list of over 600 was whittled down to five guys; Fred Gilbert and Dean Fitzpatrick both from Co. Dublin, Craig Ronaldson from Co. Kildare, Michael Allen from Co. Galway, and Liam Hunter from Co. Laois.
The five boys shot to fame, with their faces appearing on billboards throughout the country over the last two months and the public was encouraged to vote for their favourite.
Craig Ronaldson, aged 20, scooped the title and the much coveted prize of a once in a life-time trip to South Africa for the World Cup this summer at the ceremony in Alchemy nightclub in Dublin's Temple Bar, which was hosted by celebrity judge, presenter and model Michelle Doherty.